
Cars and motorbikes
- Chrome parts on classic cars
- Mirror housings
- Footrests
- Engine covers

As a registered trademark, SIMICHROME® has stood for innovation and the high quality standards of original HAPPICH products for more than six decades as the world’s finest polish.
It is somewhat like the story of the few truly world-famous film stars of German origin: some followed the call to Hollywood in the 1950s and 1960s, became successful there, and later returned to Germany as celebrities. A similar path could now describe the metal polish SIMICHROME® from HAPPICH, the Wuppertal-based specialist outfitter for utility and special-purpose vehicles. Developed and produced by HAPPICH in Wuppertal in the 1950s, this metal miracle paste began its success story in the USA.
There, in the USA, the spirit of the dynamic 1960s was in full swing, and a motorcycle brand called Harley-Davidson became a chrome-shining symbol of freedom and independence for a young generation around the world. That was the opportunity for SIMICHROME® from HAPPICH. The metal paste quickly became indispensable for true Harley fans and remains almost a must-have to this day for caring for their iconic two- and three-wheelers.


Handy tube for precise applications and mobile use. Ideal for small areas, detail work, and on-the-go use.

Versatile container size for regular applications. Perfect for workshops, household use, and medium polishing tasks.

Bulk size for intensive use and professional applications. Ideal for large surfaces and frequent use.




Application tips: If needed, first clean the surface to be polished with a soft terry cloth to remove residue and streaks. Then apply SIMICHROME® - usually a pea-sized amount is enough - and rub it in with gentle pressure using a cotton cloth. No subsequent polishing is required. A lasting shine appears immediately.
Consistent quality orientation, retaining the traditional home base in Wuppertal, and rooted in global markets—this is HAPPICH GmbH, the leading supplier of interior fittings for utility and special-purpose vehicles. Following acquisition by the Pelzer Swiss Holding AG, we can now approach these goals with new vigor as a member of the Pelzer Family Company. The new HAPPICH GmbH is a family-run company with a clear strategic orientation. It pursues long-term goals and is a solid player and recognized expert in the market. With the addition of acoustic components it has achieved an ideal complement to its product portfolio.
Thanks to this bold step the tradition-steeped HAPPICH GmbH once again enjoys bright perspectives and a new outlook for the future. This is most gratifying for us. Fully cognizant of our major strengths and qualities, we will place our mark on upcoming developments in the utility vehicles industry. A further expansion of the product range is in the offing.
We are turning our sights towards America and the expanding markets in Asia. And the spotlight is always on you, our customers, who have rightfully put your faith in HAPPICH GmbH and expect superior performance in return. Turning your wishes and requests into reality while using the future’s finest technologies to enhance vehicle interiors around the world—this is the challenge that spurs us onward.
